Movie Poster Similarity for Recommendation
The use of streaming services has sharply increased over this past year. Many video streaming platforms prominently feature theatrical posters in content representation. As movie posters are designed to signal theme, genre and era, this representation strongly influences a user’s propensity to watch the title. Domain experts have remarked on how poster elements can convey an emotion or capture attention. Exploring this thesis, Netflix conducted a UX study, using eye tracking to find that 91% of titles are rejected after roughly 1 second of view time....